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Blog

Nonprofit Websites: Optimizing Images For SEO Success

Posted by Elektra Rose on May 30, 2017 11:06:00 AM

Search engine optimization (SEO) can be described as “the practice of improving and promoting a website in order to increase the number of visitors the site receives from search engines.” Organizations are continuously looking for ways to increase their search rankings, and ultimately grow their website’s organic traffic. Images play a big part in SEO strategy, and should be optimized properly in order to work toward your organization’s goals. 

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Topics: web design

The Role of Empathy in UX Design

Posted by Marcy Rye on May 22, 2017 2:09:00 PM

Empathy – the capacity to recognize emotions that are being experienced by another person - is arguably one of the most important aspects of UX design. UX (User Experience) design trends can no longer be ignored as organizations are pushed to provide audiences with seamless and convenient interactions. Empathy allows nonprofit organizations to put themselves in a visitor’s shoes and leads them to a genuine understanding of how to solve their problems. By understanding a visitor’s emotions, motivations, goals and problems, organizations have a better ability to shape a visitor’s decisions to better meet their website goals.

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Topics: web design

8 Most Important Elements Every Nonprofit Website Should Include

Posted by Marcy Rye on May 16, 2017 11:18:00 AM
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Topics: web design

How Nonprofit Organizations Benefit From User Research

Posted by Elektra Rose on May 1, 2017 9:23:00 AM

As discussed in previous posts, UX (User Experience) design trends can no longer be ignored, as organizations are pushed to provide audiences with seamless and convenient interactions. Conducting user research should be at the top of your organization’s list when discussing UX, as user experience cannot exist without users. User research will be the fuel to drive your design decisions and will help your organization learn about its users and their behavior, motivations, goals, and needs.

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Topics: web design

Is It Time For a Website Redesign, Or Do You Just Need a Better Story?

Posted by Marcy Rye on Apr 3, 2017 12:14:23 PM

Nobody reads any more, at least, online. People are becoming more and more focused on visual information (obviously you are reading this!). Visuals draw greater attention and are 55% more likely to be remembered than text. This means, before you start thinking about the various features that might be nice on a new website or start drafting an RFP that asks for a “clean, modern design” (like so very many do), think about the story you want to tell.

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Topics: web design, visual storytelling

Website Redesign: 7 Symptoms of An Aging Website

Posted by Marcy Rye on Feb 28, 2017 2:00:00 PM

A website is the center-point of digital marketing strategy and often the first-impression a new visitor will have on an organization. Unfortunately, simply having a web-presence is no longer enough. The average lifespan of a well-designed website is 3 to 7 years, however time alone should not be the only indicator that it is time for a website redesign. There are many other factors to consider. Here are 7 key symptoms of an aging website:

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Topics: web design

10 Questions You’re Not Asking Your Web Design Agency, But Should Be

Posted by Marcy Rye on Feb 27, 2017 9:00:00 AM

Deciphering the complex language and nuances of web design can be overwhelming for most organizations. Here are a few important questions you should be asking to make sure you’re getting the most out of your web design agency:

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Topics: client relationships, web design

Seven Secrets of Nonprofit Websites that Get ROI

Posted by Marcy Rye on Jan 26, 2016 2:00:00 PM

Nonprofit websites that get results follow certain best practices that require a decent amount of time on planning, and understanding your audience. It's worth investing the time in these activities because in the long run, your website will become a very valuable tool in helping you connect with people truly interested in your cause.

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Topics: web design

Web Design (R)evolution - A Manifesto

Posted by Marcy Rye on Jan 7, 2016 1:00:00 PM

This is a call for change. Let’s ditch the outdated, clunky method of website design as a one-off project, employed by most organizations in somewhat of a vacuum apart from its other efforts. Let's talk about how to do web design well. Your website is a primary source of information and solutions for all your audiences (internal and external). It serves multiple purposes to multiple audiences. It is a messy intersection of changing needs and goals for content, design, technology, and user experience. As such, it needs regular and frequent love and attention.

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Topics: web design