Blog

The Importance of Building A Strong Nonprofit Brand

Posted by Marcy Rye on Jun 26, 2017 9:27:00 AM

The term “brand” is not always completely understood. Branding is not just a logo or a trademark, but many components that work together to influence and shape the way your organization is perceived. Branding expert Marty Neumeier famously defines brand as “Who you are, what you do, and why you matter.” Branding is an important element of success for nonprofit organizations and should be built with careful consideration.

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Topics: branding

How Your Nonprofit Can Cut Costs By Hiring a Web Design Agency

Posted by Marcy Rye on Mar 21, 2017 10:41:21 AM

Nonprofit organizations have critically important missions to communicate, that typically don’t match their small budgets. When it comes to discussing funds for marketing, organizations often choose to spread the work among their members instead of hiring professionals in order to save money. However, by taking these shortcuts, nonprofits often end up spending more in the long run, and are disappointed to find their efforts unsuccessful. Although it may seem they are spending more upfront, these organizations are surprised to find hiring a web design firm actually helps them cut costs in the long run.

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Topics: branding

Beginner’s Guide to Choosing a Branding Agency

Posted by Marcy Rye on Mar 10, 2017 1:06:13 PM

There will come a time when you're ready to build a new brand or evolve your existing brand, and what you’ll quickly come to find out is there’s a wide range of options to choose from. While there are many important facets to growing an organization, one of the most critical is brand building. It’s important you do your homework while searching for the right fit. Choosing a branding agency can be confusing and many organizations are often left not knowing where to start.

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Topics: branding

The Surprising Return on Investment (ROI) of Nonprofit Branding

Posted by Marcy Rye on Nov 15, 2016 8:29:47 AM
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Topics: branding

What Color is Brave?

Posted by Marcy Rye on Jun 9, 2016 10:30:00 AM

Color is everywhere: fashion, advertising, food packaging, cars, décor, sports team colors, just to name a few. Understanding people’s perceptions of it is complex, confusing, and quite challenging for the marketer. There are many possible variations and reasons why people see color differently that include culture, gender, the ambient lighting, and other factors.

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Topics: design, branding

Hone Your Brand by Looking at the Competition

Posted by Katy McCreery on Feb 5, 2015 2:00:00 PM

When branding, it is imperative that you check out the competition. It can help you understand the landscape for your particular market, or judge where you stand among the competition. It can highlight differences in your marketing. However where does “checking out the competition” turn into something sinister like…copying?

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Topics: branding