Blog

How Nonprofit Organizations Benefit From User Research

Posted by Elektra Rose on May 1, 2017 9:23:00 AM

As discussed in previous posts, UX (User Experience) design trends can no longer be ignored, as organizations are pushed to provide audiences with seamless and convenient interactions. Conducting user research should be at the top of your organization’s list when discussing UX, as user experience cannot exist without users. User research will be the fuel to drive your design decisions and will help your organization learn about its users and their behavior, motivations, goals, and needs.

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Topics: web design

Visual Storytelling: 7 Components of Compelling Infographics

Posted by Marcy Rye on Apr 24, 2017 9:17:00 AM

There are plenty of reasons to display your content visually, as we’ve discussed in previous blog posts. Infographics are one of the best ways to take dense textual information and convert it into an easy-to-read piece of content your audiences are more likely to understand and most importantly, remember. Visual storytelling gives organizations the power to transport audiences and make words come to life.

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Topics: visual storytelling

UX Design: Creating An Effective Digital Resource Library

Posted by Marcy Rye on Apr 20, 2017 11:42:00 AM

As discussed in our previous post, UX design trends can no longer be ignored, as organizations are pushed to provide audiences with seamless and convenient interactions. While being challenged with the task of presenting large amounts of information or data on your website, it’s crucial you create a game plan to organize and present it in a way that’s easy to digest, cohesive and memorable. There’s no doubt we will continue to see an emphasis placed on user experience in design - UX best practices will be especially crucial for “information-heavy” websites.

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Topics: data design

UX Design Trends That Can't Be Ignored

Posted by Marcy Rye on Apr 14, 2017 2:00:00 PM

UX (User Experience) design trends can no longer be ignored, as organizations are pushed to provide audiences with seamless and convenient interactions. Website visitors are no longer looking to be sold products or services, but instead sold an experience. It’s safe to say there will be continued emphasis placed on UX in design, and organizations will be driven to look for unique ways to capture their audience's attention.

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4 Tips to Master Visual Storytelling

Posted by Elektra Rose on Apr 12, 2017 10:00:00 AM

Visual stories have the power to transport us and make our words come to life. They may include graphs, maps, illustrations, charts or diagrams to best tell your story in a way that will help capture your audience. The best visual stories are easily digestible, memorable and evocative. By delivering a compelling narrative, your audiences will be more inclined to continue “reading on” and interact with your brand.

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Topics: visual storytelling

Is It Time For a Website Redesign, Or Do You Just Need a Better Story?

Posted by Marcy Rye on Apr 3, 2017 12:14:23 PM

Nobody reads any more, at least, online. People are becoming more and more focused on visual information (obviously you are reading this!). Visuals draw greater attention and are 55% more likely to be remembered than text. This means, before you start thinking about the various features that might be nice on a new website or start drafting an RFP that asks for a “clean, modern design” (like so very many do), think about the story you want to tell.

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Topics: web design, visual storytelling

How Your Nonprofit Can Cut Costs By Hiring a Web Design Agency

Posted by Marcy Rye on Mar 21, 2017 10:41:21 AM

Nonprofit organizations have critically important missions to communicate, that typically don’t match their small budgets. When it comes to discussing funds for marketing, organizations often choose to spread the work among their members instead of hiring professionals in order to save money. However, by taking these shortcuts, nonprofits often end up spending more in the long run, and are disappointed to find their efforts unsuccessful. Although it may seem they are spending more upfront, these organizations are surprised to find hiring a web design firm actually helps them cut costs in the long run.

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Topics: branding

Beginner’s Guide to Choosing a Branding Agency

Posted by Marcy Rye on Mar 10, 2017 1:06:13 PM

There will come a time when you're ready to build a new brand or evolve your existing brand, and what you’ll quickly come to find out is there’s a wide range of options to choose from. While there are many important facets to growing an organization, one of the most critical is brand building. It’s important you do your homework while searching for the right fit. Choosing a branding agency can be confusing and many organizations are often left not knowing where to start.

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Topics: branding

Website Redesign: 7 Symptoms of An Aging Website

Posted by Marcy Rye on Feb 28, 2017 2:00:00 PM

A website is the center-point of digital marketing strategy and often the first-impression a new visitor will have on an organization. Unfortunately, simply having a web-presence is no longer enough. The average lifespan of a well-designed website is 3 to 7 years, however time alone should not be the only indicator that it is time for a website redesign. There are many other factors to consider. Here are 7 key symptoms of an aging website:

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Topics: web design

Social Media For Nonprofits: 6 Tips and Tricks

Posted by Marcy Rye on Feb 27, 2017 3:24:02 PM

Nonprofit organizations have critically important missions to communicate, that typically don’t match their small budgets. Social media is a great way for these organizations to communicate their story, engage with supporters and get results - that’s why it’s important for nonprofits to make the most of the social media efforts.

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Topics: social media