Search engine optimization (SEO) can be described as “the practice of improving and promoting a website in order to increase the number of visitors the site receives from search engines.” Organizations are continuously looking for ways to increase their search rankings, and ultimately grow their website’s organic traffic. Images play a big part in SEO strategy, and should be optimized properly in order to work toward your organization’s goals.
As discussed in previous posts, UX (User Experience) design trends can no longer be ignored, as organizations are pushed to provide audiences with seamless and convenient interactions. Conducting user research should be at the top of your organization’s list when discussing UX, as user experience cannot exist without users. User research will be the fuel to drive your design decisions and will help your organization learn about its users and their behavior, motivations, goals, and needs.
Topics: web design
Visual stories have the power to transport us and make our words come to life. They may include graphs, maps, illustrations, charts or diagrams to best tell your story in a way that will help capture your audience. The best visual stories are easily digestible, memorable and evocative. By delivering a compelling narrative, your audiences will be more inclined to continue “reading on” and interact with your brand.
Topics: visual storytelling