Blog

Why Data Visualization is a Key Component of Your Content Strategy

Posted by Marcy Rye on Jun 20, 2017 10:00:00 AM

People are wired to seek out visual content. Due to the oversaturation of digital content and the increased adoption of mobile internet ccess, attention spans are shorter than ever, which makes content presented in the form of big blocks of text very off-putting. Audiences are drawn to content that tells a story, especially those about the human experience. Nonprofits can master visual storytelling by pairing data and statistics with the right graphics to tell a simple, but interesting story. These visuals will guide viewers and help them better understand your organization.

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Topics: data design

Social Media For Nonprofits: 6 LinkedIn Tips For Professional Networking

Posted by Marcy Rye on Jun 5, 2017 10:11:00 AM

While most nonprofit organizations have adopted Facebook, Twitter and YouTube into their social media strategy, many are still missing out on huge networking and marketing opportunities online. With 414 million users strong, LinkedIn can no longer be ignored.

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Topics: nonprofit marketing

Nonprofit Websites: Optimizing Images For SEO Success

Posted by Elektra Rose on May 30, 2017 11:06:00 AM

Search engine optimization (SEO) can be described as “the practice of improving and promoting a website in order to increase the number of visitors the site receives from search engines.” Organizations are continuously looking for ways to increase their search rankings, and ultimately grow their website’s organic traffic. Images play a big part in SEO strategy, and should be optimized properly in order to work toward your organization’s goals. 

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Topics: web design

The Role of Empathy in UX Design

Posted by Marcy Rye on May 22, 2017 2:09:00 PM

Empathy – the capacity to recognize emotions that are being experienced by another person - is arguably one of the most important aspects of UX design. UX (User Experience) design trends can no longer be ignored as organizations are pushed to provide audiences with seamless and convenient interactions. Empathy allows nonprofit organizations to put themselves in a visitor’s shoes and leads them to a genuine understanding of how to solve their problems. By understanding a visitor’s emotions, motivations, goals and problems, organizations have a better ability to shape a visitor’s decisions to better meet their website goals.

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Topics: web design

8 Most Important Elements Every Nonprofit Website Should Include

Posted by Marcy Rye on May 16, 2017 11:18:00 AM
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Topics: web design

5 Ways to Measure the ROI of Your Website Redesign

Posted by Marcy Rye on May 10, 2017 8:38:00 AM

Your website is the foundation of your online marketing efforts and often the first impression someone will have about your organization. Once you’ve made the leap and invested in a website redesign, it’s time to begin calculating the return on your investment. When measuring your website’s ROI, organizations must look at costs and the results. Because nonprofit websites typically aren’t focused on sales, there often is no cut and dry method for measuring ROI. However there are many different ways to track your success and determine whether your goals are being met. Here’s a few ways to help you get started:

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Topics: website redesign

How Nonprofit Organizations Benefit From User Research

Posted by Elektra Rose on May 1, 2017 9:23:00 AM

As discussed in previous posts, UX (User Experience) design trends can no longer be ignored, as organizations are pushed to provide audiences with seamless and convenient interactions. Conducting user research should be at the top of your organization’s list when discussing UX, as user experience cannot exist without users. User research will be the fuel to drive your design decisions and will help your organization learn about its users and their behavior, motivations, goals, and needs.

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Topics: web design

Visual Storytelling: 7 Components of Compelling Infographics

Posted by Marcy Rye on Apr 24, 2017 9:17:00 AM

There are plenty of reasons to display your content visually, as we’ve discussed in previous blog posts. Infographics are one of the best ways to take dense textual information and convert it into an easy-to-read piece of content your audiences are more likely to understand and most importantly, remember. Visual storytelling gives organizations the power to transport audiences and make words come to life.

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Topics: visual storytelling

UX Design: Creating An Effective Digital Resource Library

Posted by Marcy Rye on Apr 20, 2017 11:42:00 AM

As discussed in our previous post, UX design trends can no longer be ignored, as organizations are pushed to provide audiences with seamless and convenient interactions. While being challenged with the task of presenting large amounts of information or data on your website, it’s crucial you create a game plan to organize and present it in a way that’s easy to digest, cohesive and memorable. There’s no doubt we will continue to see an emphasis placed on user experience in design - UX best practices will be especially crucial for “information-heavy” websites.

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Topics: data design

UX Design Trends That Can't Be Ignored

Posted by Marcy Rye on Apr 14, 2017 2:00:00 PM

UX (User Experience) design trends can no longer be ignored, as organizations are pushed to provide audiences with seamless and convenient interactions. Website visitors are no longer looking to be sold products or services, but instead sold an experience. It’s safe to say there will be continued emphasis placed on UX in design, and organizations will be driven to look for unique ways to capture their audience's attention.

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